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Industry1
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Consulting /
Professional Services
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Salary
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commensurate
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Job
Description |
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SUMMARY:
We are looking to add a (Senior) Analytical Consultant
to our team. The person holding this position is
responsible for developing analytical solutions to
business problems within client engagements.
He/she will interact with clients to understand the
clients\' business needs, and then work with our team to
develop an analytical solution to those problems.
The ideal candidate will have dual capabilities: be able
to understand detailed analytical concepts and then
communicate those concepts to clients in a way that is
easy for them to comprehend.
Approximately 50 percent of this position involves
client interaction, and 50 percent involves statistical
and econometric analysis.
We expect our consultants to be evangelists for CRM and
analytical methods, and to fully understand the value
proposition of data mining and analytics.
PRIMARY RESPONSIBILITIES:
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Develop analytical and
data mining solutions to understand key business
behaviors such as: customer acquisition, product
up-sell, customer retention, lifetime value, channel
preferences, customer satisfaction and loyalty
drivers, etc.
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Consult heavily with
business users to ensure that analytical solutions
are tailored to business needs and will support or
result in actionable customer strategies;
participate in a consultative role in implementing
solutions.
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Create and maintain
project plans, project schedules, and other
documentation, including sampling or experimental
design plans.
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Create test designs (DOE),
determine sample sizes, etc., for marketing
campaigns.
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Provide project-specific
guidance to other team members in performing
analyses
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Create detailed project
documentation and analyses of marketing and
promotional effectiveness, measuring the value of
analytical solutions and reinforcing the value
proposition of data mining.
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Leverage information
design concepts and principles to create compelling
and effective charts, tables, presentations and
other visuals that convey analytical results clearly
and effectively. Present results to clients -
Consult with clients on
capturing and leveraging customer data across areas of
the business.
Key Competencies include:
Judgment
Strategic skills
Pragmatic
Resourcefulness
Adaptability
Ability to listen well
Customer Focus
Oral and Written communication skills
Passion
Tenacity
Excellence/Accountability
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Qualifications |
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POSITION REQUIREMENTS:
Education:
BA, BS required
MS, MBA or PhD recommended
Disciplines for study include quantitative
(Economics/Econometrics, Statistics, Operations
Research, Industrial Engineering, Finance or
Mathematics), or Business Administration,
Marketing or Management with strong quantitative
focus.
Preferred disciplines include Business
Administration, Marketing or Management with
strong quantitative focus; or
Economics/Econometrics, Statistics, Operations
Research, Industrial Engineering, Finance or
Mathematics.
PRACTICAL WORK EXPERIENCE:
At least 5 years experience in any of the
following areas:
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CRM/Database Marketing/Analytics Consulting
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Marketing & Marketing Analysis
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Statistical Model development
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Data Mining
Financial Analysis
RELATED KNOWLEDGE BASE:
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General project management skills
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Ability to show value of analytics within
business processes
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Strong SAS skills
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Understanding of following analytical
concepts:
* Regression (linear, logistic, multinomial,
censored, Cox/proportional hazards)
* Test Design/Design of Experiments
* Segmentation and clustering
* Decision tree analysis
* Neural networks, genetic algorithms and other
computational methods
* Mathematical programming and optimization
* Structural equations modeling
* Bayesian analysis
* Principal component analysis
* Conjoint analysis
* Time series analysis and forecasting,
smoothing techniques
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Information design/presentation development
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Ability to implement analytics in business
processes
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Organization |
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Aspen Analytics is a leader in developing actionable
and insightful analytical solutions for Fortune 500
companies. Aspen Analytics has a team of more than
20 professionals dedicated to solving business
problems through advanced analytics.
Aspen Analytics specializes in the areas of data
mining, predictive analytics, behavioral targeting
and segmentation, and has developed highly
effective, data-driven solutions for leaders in the
telecommunications, automotive, financial services,
CPG, home security, utilities, and non-profit
industries.
Aspen Analytics is located in Atlanta, GA and is a
division of Aspen Marketing Services.
Founded in 1986, Aspen Marketing Services is the
largest privately-held marketing services agency in
the United States. Headquartered in West Chicago,
IL, with offices in Atlanta, Detroit, Los Angeles,
Dallas, New York City, Phoenix, Morristown, NJ,
Rosemont, IL, San Diego and Tampa, Aspen Marketing
has more than 780 employees nationwide.
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